5 THINGS TO LOOK OUT FOR WHEN IT COMES TO PLUS SIZE FASHION

Dressing for your body shape is all about celebrating your best features while finding the perfect balance of comfort and style—because we deserve both. Embracing our curves instead of working against them is a key pivot in making fashion more inclusive for all body types, regardless of size or shape. Choosing fabrics, cuts and lengths that flatter and support and makes us feel good! Whether its bold colours, elegant patterns or whatever or your style may be, there is a dress out there that will check off everything on that list!

There are 5 important things to keep in mind when looking for the perfect curve friendly piece that highlights all your best assets without sacrificing on the comfort and style...

When it comes to flattering plus size figures, the best dress styles are those that enhance natural curves, offer comfort, and create balance in the silhouette. Wrap dresses are a timeless favourite, thanks to their waist-defining design and adjustable fit. Fit-and-flare and A-line dresses skim over the hips and thighs, creating a beautifully balanced shape. For added elegance and comfort, empire waist dresses sit just below the bust and flow gently over the midsection—ideal for a relaxed, feminine look.

V-necklines help elongate the neckline and draw attention upward, while features like elasticated waistbands, smocked backs, and strategic pleating enhance both fit and comfort. For formal occasions, maxi dresses with structured bodices and supportive elements—like stretch fabrics or built-in waistbands—are especially flattering. The key is to choose styles that highlight your best features and offer a fit that moves with your body, not against it.

Finding the right size dress online starts with knowing your measurements. Use a soft measuring tape to measure your bust, waist, and hips, and compare them to the brand’s size guide—most retailers, including Pamela Scott, offer detailed charts to help you choose the best fit. Look for dresses that offer helpful fit details like true to size, stretch fabrics, or adjustable features such as belts or smocked backs. Reading customer reviews can also give insight into how a dress fits in real life.

The most comfortable materials for plus size clothing are those that offer breathability, stretch, and structure—ensuring both style and ease of movement. Cotton and linen are top choices for warmer weather, thanks to their lightweight and breathable properties. Jersey is another favourite, known for its softness and natural stretch, making it ideal for everyday wear.

Blended fabrics such as polyester with elastane or spandex provide a great combination of durability, flexibility, and a flattering fit that moves with the body. These materials are often used in plus size dresses and tops to create structure while maintaining comfort.

Dressing for an autumn wedding is all about rich tones, flattering fabrics, and timeless elegance—especially in plus size fashion. Think deep jewel shades, warm neutrals, and romantic prints that capture the season's mood. Wrap dresses, midi lengths, and structured silhouettes are perfect for highlighting curves while offering all-day comfort. Long sleeves, soft draping, and stretch-enhanced materials provide both warmth and style as the temperatures cool. Finish your look with block heels, a textured clutch, and a tailored coat or shawl for that layered, event-ready finish.

When it comes to styling plus size dresses, the key is to focus on balance, proportion, and confidence-boosting details. Less is often more—especially when wearing dresses with bold prints or statement silhouettes. Let the dress shine by keeping accessories simple: a pair of stud earrings, a classic clutch, or a strappy heel can elevate the entire look without overwhelming it.

Choosing the right shoe can be difficult but opting for something that elongates the leg and figure is something to bare in mind. Comfort is always key - go for block heels, wedges, or pointed flats.

Pamela Scott has got your back when it comes to ticking all these boxes...

A stunning new brand to the Pamela Scott family – Scarlett & Jo, now available on-store and online has got all the features that you’re looking for when it comes to curvy fashion.

Known for its elegant designs, flattering fits, and curve-loving silhouettes, Scarlett & Jo is a celebrated name in plus-size fashion. Designed with comfort, confidence, and timeless style in mind, this brand is all about making women feel incredible—whatever the occasion.

What sets Scarlett & Jo apart is their commitment to fit technology. These dresses are crafted using Advanced Fit Technology®, meaning every piece is true to size, with a fit that feels secure, supportive, and just a tad generous—perfect for a flattering, confidence-boosting silhouette.

Each dress features the signature elasticated MagicBand® – a unique design element that enhances your natural figure without compromising on comfort. It creates a gentle structure at the waistline, sculpting and supporting in all the right places.

These are dresses made to move with you, whether you're attending a summer wedding, a garden party, the races, or simply want a look that feels as good as it looks.

Why Customers Love It

If you are still on the fence, let our customers convince you with their five star reviews:

Annette shared that “I love my Scarlett and Jo dress. It is very feminine. I feel very comfortable in it and I'm going to wear it to a wedding in August.”

While another woman declared “I love the dress I bought. The photos on the website showed it accurately, the sizing was perfect and delivery was prompt. I may have to buy more!!”

Shop Scarlett & Jo at Pamela Scott

This curve-loving brand is already making waves with our customers—and it’s not hard to see why. Discover the Scarlett & Jo collection at Pamela Scott today and experience fashion that celebrates, supports, and empowers.

Browse the full collection of curve friendly dresses on Pamela Scott: Scarlett & Jo