Exclusive! Body By Byram
“Putting on my layer of armour to face the world always helps me when it comes to feeling brave, strong and independent. What we wear is an extension of who we are and how we’re feeling, so what better way to identify yourself as a strong, beautiful, kick-ass woman than wearing fantastic athleisure wear? Welcome to Body By Byram.”
Dancing with the Stars and Total Wipeout host Amanda Byram recently announced her debut line of exclusive fitness clothing.
Spending the last two years researching and developing the high-end range of clothing, Amanda, 44, is excited to unveil the 14 key pieces in fantastic colour schemes, perfect for every fitness occasion.
Amanda says: “My dream has always been to create a range of workout gear that would make women feel beautiful, strong and empowered; not just when they are exercising.
“Personally, I feel my most comfortable and confident in activewear, in fact if I could host TV and walk the red carpet in it, I would be a happy girl! I know I am not alone - women everywhere are really embracing an active lifestyle and have shared their desire with me to feel good when working out.
“Body By Byram has been born after years of making mistakes both in how I trained and how I ate. Finally, I got it right. I realised that a happy body came from a happy mind and started sharing with women young and old that “perfect” is a personal choice not something that should be dictated to you.”
Nowadays, Amanda – who is a Level 3 qualified Personal Trainer - runs, boxes, spins, stretches and does Pilates to keep fit.
Body By Byram has a piece for every occasion with design and quality being the epitome of each item.
Design and quality are at the heart of the Body By Byram range. Amanda explains: “All seams are fully flat locked for comfort and to prevent chafing. Designs have ergonomic panel shapes and strategic mesh inserts for ventilation. We’ve also used performance wicking nylon to aid moisture management.
“The high elastane content in our fabrics gives great flexibility and shape retention, while leggings are high-waisted, super-supportive and flattering in all the right places. There are certainly no transparency issues, with our super-soft opaque finish. Just as importantly, they are proven to wash/wear repeatedly with excellent recovery.
Body By Byram is available in Pamela Scott, Dublin and selected countrywide stores, including:
Pavilions SC Swords
Crescent SC Limerick
Fairgreen SC Carlow
The Plaza Tralee
Whitewater SC Newbridge
O’Connell Street Ennis
Mahon Point SC Cork
Or, buy the collection online here