The Style Suite
It's been a busy 10 days in Pamela Scott's on Grafton Street. A brand new look store has opened. The very special Style Suite and personal shopping service has launch with Emma Grant, their new Personal Shopper at the helm and all shop floor staff have been retrained as Style Advisors by my lovely self. So, what's with all the change?
A wise person once said...
"When you're finished changing, you're finished."
The truth is you, the customer has changed. What you want, need and maybe don't even realise you need has changed. With so much choice both online and offline, personal is what matters and personal is what I do! What I have loved most about this project is at their heart Pamela Scott really want you, their customer to get the best help, the most personalised advice and a feeling that you are really really valued from the moment you walk through the shop doors and all the while you browse and shop in store.
'To work as a team to create a personalised shopping experience our customer can be proud of.'
Of course at the centre of that training (and my work) has been the introduction of The Style Suite and introducing Emma Grant as the stores dedicated Personal Shopper. So what exactly can a personal shopper do for you? Is it just for those with lots of money to spend? The answer ladies is a no! Ask yourself these simple questions:
1. Do you ever walk into a store and all you see is lots of stuff?
2. Do you ever feel the clothes are beautiful clothes but I wouldn't know where to start?
3. I often find myself saying "I don't know what's best for me".
4. Do you find one thing you like but haven't a clue what to team it with?
If the above resonates with you, a Personal Shopper is definitely for you!
A good personal shopper will offer help. A great personal shopper will listen to you, inspire you and find what your looking for while also showing you new ways to style it!
Below Emma has mixed this gorgeous pleated Closet skirt with an everyday basic top from Opus.
So, just before the store reopened I spent a fun afternoon with Emma! We had some fun styling lots of looks from the stores brand new Autumn collection to show you what a Personal shopper see's that others don't....mainly because they know their store and their stock, inside out!
Here are the things Emma loves!
She loves to mix brands (Here Emma has teamed a more expensive beautiful Jaeger Coat with some essential Opus everyday basics).
She loves to try new things and new ways of wearing items. (Emma says of herself 'print and pattern' can be a challenge to me so I like to pick items I may be unsure about and give them a go!'. This Sophie B top works great with this pair of wide leg Jaeger trousers.)
She loves to accessorise. (It can be simple and effective - Jaeger necklace and jacket with Opus basics).
She loves layering up! (Well, Winter is coming!)
She loves to try out the latest trends (The bomber!)
She loves a good dress! (Need we say more!)